E3BT /CRUSH FAN ENGAGEMENT PARTNERSHIP
Indianapolis, IN – March 12–16, 2025, Elevate Three Basketball Training (E3BT) partnered with Crush Soda and 180 Promotions to host one of the most exciting fan engagement events Indianapolis has ever seen.
Set in the heart of downtown at Bicentennial Unity Plaza, this five-day, high-energy celebration of basketball, community, and brand connection welcomed over 20,000 fans nationwide.
As both host and managing force behind the scenes, E3BT didn’t just participate—they defined the success of the event.
“Partnering with 180 Promotions at the Bicentennial Unity Plaza in Downtown Indianapolis to host the Crush Soda Fan Engagement event was an unforgettable experience for the Elevate Three Basketball Training staff. Watching kids, families, and young adults through skill-building drills and fun basketball-related activities, including the famous Crush’s 3-Point Competition, where participants had the chance to win free Crush for a year, was simply priceless,” stated Gus Jnr Chikamba – Business Development Intern & Head Trainer.
Elevating the Fan Experience
The plaza was transformed into a vibrant basketball hub, anchored by a branded half-court complete with Crush signage, shooting stations, fan zones, and live music. E3BT’s trainers—Augustine Chikamba Sr., Augustine Chikamba Jr., and Patty Chikamba—led dynamic clinics and interactive challenges for kids, teens, and adults alike. From 3-on-3 matchups and Around the World competitions to dribbling clinics, defensive drills, and Crush’s 3-Point Contest, the energy never let up.
The fan zone included a full prize station, photo booth, branded giveaways, and live DJ sets, as well as university bands that filled the air with team spirit and excitement. Branded Crush coolers greeted attendees with free soda at the entrances and exits, while “Win Free Crush for a Year” stickers marked high-stakes shooting spots on the court.
Training That Builds More Skill
The fan engagement event wasn’t just about basketball—it was about building memories, boosting confidence, and sharing moments that matter. That’s the foundation of E3BT’s training philosophy. Whether it’s through youth development programs, small group training, or events like this one, E3BT’s mission is to elevate players physically, mentally, and emotionally. This five-day event marked more than a successful brand activation. It was a celebration of the game, of families coming together, and of what happens when world-class training meets creative community engagement.
This event was a reflection of what happens when community, passion, and purpose come together. With over 20,000 fans engaged, dozens of challenges completed, and thousands of smiles exchanged, the E3BT Crush fan engagement experience was more than a celebration of basketball—it was a glimpse into the heart of what Elevate Three is building every single day. As E3BT looks to the future, the goal remains clear—reach more athletes, impact more families, and continue to be a pillar of excellence in the Indianapolis basketball community and beyond. With momentum from the Crush Soda event and the continued support of partners, families, and athletes, there’s no limit to how far this journey can go.
If you or your child is ready to grow, ready to compete, and ready to be challenged in a space that builds confidence as much as it builds skill—then Elevate Three Basketball Training is where your next level begins.
Join the movement. Become part of the E3BT family. It’s time to elevate.
Professionalism That Powers Events
For Amanda Snyder, the event’s producer at 180 Promotions, working with E3BT was a game-changer. In a 5-star review, she wrote: “180 Promotions partnered with Elevate Three Basketball Training to bring a 5-day interactive consumer experience to life—and they absolutely crushed it! As part of our ‘Fan Zone’ experience, Elevate Three was instrumental in engaging over 20,000 fans through exciting clinics and contests for all ages.”
Amanda emphasized not just the impact of the event, but E3BT’s leadership behind the scenes. “As the managing body of the event, Elevate Three made my experience incredibly easy. Their professionalism, communication, and ability to run the show seamlessly gave me complete confidence throughout. They weren’t just a part of the event—they helped define its success.”
She concluded her review with a resounding endorsement: “I would personally and highly recommend Elevate Three as a top-tier basketball training facility for all ages in Indianapolis. Looking forward to many more collaborations!”
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